Loyalty Builders Offers Marketers Free Longbow Customer Report Card

Portsmouth, NH (Vocus) April 17, 2008 -- Behavioral targeting experts Loyalty Builders (http://www.loyaltybuilders.com) today announced The Longbow Customer Report Card (http://www.longbowdirectmarketing.com/free-customer-report-card). This is an opportunity for marketers to use Longbow, the company's next-generation web-based direct marketing system, to get a free snapshot analysis of their customers and products. The report card will present near term revenue and direct marketing opportunities that traditional segmentation and modeling methods typically do not provide. The report card includes metrics and revenue opportunities for new and existing customers organized in a dashboard format. It identifies prospects for cross sell and upsell campaigns and identifies revenue at risk by defectors. It shows a loyalty analysis for all customers organized by deciles. It also shows behavior maps for a graphical picture of customer behavior.

Based on Loyalty Builders' powerful Mathematical Marketing techniques, Longbow allows marketers to manage a full range of direct marketing tasks from their desktop using an easy-to-use interface to upload customer data, analyze the data, select target lists, design direct marketing tests and create direct marketing campaigns including print and variable content email integration (http://www.longbowdirectmarketing.com/partners/email-partners).

"The Longbow Free Report Card is an open invitation to marketers to test an amazingly powerful, easy-to-use tool that helps them identify critical customer behaviors and manage their customer marketing efforts accordingly," said Mark Klein, Loyalty Builders Founder and CEO. "Previously, most marketers would not have been able to spend the time and money to analyze their customers transactions with this level of sophistication."

Requirements (http://www.longbowdirectmarketing.com/solutions/is-longbow-right-for-you)

The Free Customer Report Card requires that the prospect upload customer, product and transaction data. The customer list must have at least 1000 customers and a median number of transactions per customer greater than one for meaningful results. The more data uploaded, the greater the prediction accuracies. The upload is totally secure-the transmission is encrypted and when the data is stored on our servers, it is also encrypted. Free support is also available.

About Mathematical Marketing

At the core of Mathematical Marketing (http://www.longbowdirectmarketing.com/blog/the-mathematization-of-marketing) is the process of marketing to customers based on a scientific understanding of how past customer behavior predicts future purchases. Mathematical Marketing also includes sophisticated direct marketing techniques such as "what-if analysis", factorial design testing and campaign results measurement. Harnessing all these aspects of Mathematical Marketing, Longbow requires no IT infrastructure and can analyze a company's data often in a matter of hours depending on the amount of data.

About Longbow

Longbow (http://www.longbowdirectmarketing.com), a true zero footprint Web 2.0 application, is the first affordable and easy-to-use web based direct marketing system designed to be used by marketing people. Harnessing the power of predictive analytics, it allows a marketer to manage a full range of direct marketing tasks without IT assistance.

About Loyalty Builders

Loyalty Builders was founded in 1999 to bring new levels of precision to the science of customer behavior and its application in direct marketing. Loyalty Builders' advanced mathematics allows clients to predict behavior by individual customer. Using predictive analytics, clients can pinpoint which individual customers will buy next, what products or services they will buy, and when they will buy it. The result is increased accuracy for cross-sell and up-sell campaigns, and the ability to build early warning systems to spot potential defectors. Clients (http://www.longbowdirectmarketing.com/solutions/customers) come from a variety of industries including retail, distribution, health services, financial services, transportation, technology and manufacturing and range from small business to enterprise.

For more information about Loyalty Builders, please visit www.loyaltybuilders.com. For more about Longbow please visit www.longbowdirectmarketing.com.

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