Sunny Days Ahead for Internet Marketing Firm in Florida

Tampa, FL (PRWeb) April 7, 2008 -- White Hat Marketing expanded its sales team and technical team after relocating from New York to Florida. Sales and Marketing efforts will be headquartered in the Tampa area, while operations and Hispanic marketing will be headquartered in the Miami area.

A sound business plan, a talented team of professionals and innovative ideas combine to create a recipe for success. White Hat Marketing, LLC, knows how important each of these components are. It is the recipe for their success and the one the Internet marketing company (http://www.whitehatfirm.com) has duplicated for its loyal clients.

"Succeeding in virtually any business takes three core ingredients - a sound business plan, a talented team and good ideas," Robert Melillo, president, sales and marketing, White Hat Marketing, LLC, explains. "I have counseled many of our clients on the need to have each of these ingredients and have watched many of them grow," Melillo continues.

Many industries have been impacted by the housing slump and credit crisis and businesses have started to reevaluate their business plans and models. Though some businesses have scaled back significantly others have been able to expand their operations and market share.

White Hat Marketing has increased their team and relocated their operations. Sales and marketing efforts have relocated from New York to the Tampa Bay area, while operations and Hispanic marketing (http://www.whitehatfirm.com) efforts have relocated from New York to the Miami area.

"This is not a time to scale back marketing and sales efforts. This is actually the time to increase those efforts in order to gain a greater market share," Melillo advises. "Many of our clients have enjoyed great success over the last 18 months despite the rocky economy. Sound marketing plans (http://whitehatfirm.com) and business strategies have been the key to that success," Melillo explains.

"In 2007 my company saw a 600% increase in sales which still astonishes me and was even name one of the best stores of 2008 in Boston Globe Magazine" Sari Brown, CEO, LuxCouture, reports. "I took White Hat's advice and the plan we put together is really working," Brown exclaims.

LuxCouture is one of a growing number of extremely loyal clients that point to the marketing company's performance-based pricing and realistic, honest approach as the reason they first signed on with the company. Their success is why they stay and is the reason the company expanded its team.

"We are thrilled to have Matthew Moon join us as area manager responsible for Tampa, St. Petersburg, Clearwater, Sarasota and Orlando," Melillo announces. "Matt has a keen understanding of these areas and understands the need to let business owners know that this is the perfect time to focus on increasing their marketing efforts,' Melillo states. Moon will focus on introducing the marketing firm to local businesses and business leaders. "Joining White Hat's team was an easy decision to make. I love the company's focus on ethical optimization and marketing and think the performance based pricing really sets the company apart," Moon explains.

Innovative ideas, a talented team, a sound business plan and of course a relocation to Florida all spell sunny days ahead for the Internet marketing and search engine optimization firm (http://www.whitehatfirm.com).

ABOUT WHITE HAT MARKETING, LLC

White Hat Marketing, LLC is an Internet marketing and search engine optimization firm focusing on client's return on investment. Offering performance based pricing White Hat Marketing is dedicated to providing superior results using ethical (white hat) optimization and marketing techniques.

White Hat Marketing, LLC was formed in 2006 by Robert Melillo and Ernesto Custodio after combining SetSitesHigh, Inc., and Saying it Write, Inc., originally formed in 2000 and 1995 respectively.

White Hat Marketing is based in New York and Florida. For more information: www.whitehatfirm.com or 877-ROI-FOCUS (877-764-3628).

###